{"id":1181,"date":"2020-09-27T15:24:39","date_gmt":"2020-09-27T15:24:39","guid":{"rendered":"http:\/\/foundationpr.co.uk\/?p=1181"},"modified":"2020-09-27T15:24:39","modified_gmt":"2020-09-27T15:24:39","slug":"why-social-media-is-like-broccoli","status":"publish","type":"post","link":"https:\/\/foundationpr.co.uk\/index.php\/2020\/09\/27\/why-social-media-is-like-broccoli\/","title":{"rendered":"Why social media is like broccoli"},"content":{"rendered":"

It takes time to nurture and it might not grow first time.<\/strong><\/p>\n

Anyone who knows me well in real life will know I am not a gardener. Not with these nails! I mean, there\u2019s worms and stuff right?<\/p>\n

So it might surprise you to learn that I became a regular Monty Don during lockdown, growing cauliflowers, beans, strawberries, and carrots \u2013 amongst other things. I loved it. Got a bit obsessed. I still am to be honest. It doesn\u2019t take much to get me chatting about my brassicas.<\/p>\n

Which is why what happened that June morning is even more upsetting. Seeing some pesky caterpillars on my broccoli, I thought I\u2019d give them a blast with some pesticide. Except I didn\u2019t blast them with pesticide. I blasted them with weed killer. Killed the lot of them. Note to self: put your glasses on Helen when selecting sprays from the selection in the shed. \u00a0I was devastated. As I dug the dead plants up, I wondered why I\u2019d bothered.<\/p>\n

But instead of giving up, I scoured local nurseries for plants and replanted. The new plants seem even stronger. I\u2019m confident that, with some TLC and no weed killer, I\u2019ll be eating home-grown cauliflowers very soon. I am looking on the first batch as an experiment. A learning experience.<\/p>\n

Social media content can be like that. Sometimes it doesn\u2019t work. It just doesn\u2019t hit the mark or chime with your followers. That\u2019s quite dispiriting but look on it as a chance to learn. Tweak it, rewrite it. Try a different tack and work out what makes your engagement stats light up. It might take some different media, even a different colour scheme, an alteration in the tone or vocabulary. Keep assessing, keep reviewing, keep replanting and eventually your content will take root.<\/p>\n

If you want some guidance on what, when, where and how to post on social media in a way that engages with your customers, drop me a line at helencurry@foundationpr.co.uk<\/a> or call me on 07932 332331. We can talk cauliflowers.<\/p>\n","protected":false},"excerpt":{"rendered":"

It takes time to nurture and it might not grow first time. Anyone who knows me well in real life will know I am not a gardener. Not with these nails! I mean, there\u2019s worms and stuff right? So it might surprise you to learn…<\/p>\n","protected":false},"author":2,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=1181"}],"version-history":[{"count":4,"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1181\/revisions"}],"predecessor-version":[{"id":1186,"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1181\/revisions\/1186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=1181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=1181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundationpr.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=1181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}